Selected work
Fitness app · Stretchio · Freelance
Stretchio
A fitness app built around one goal: get people to come back tomorrow. Designed for engagement from the first session and a clean path to subscribing.
- designed for both
- iOS + Android
- designed for both
- first design goal
- Habit
- first design goal
- end to end
- Freelance
- end to end
project-stretchio-cover.png
Overview
Stretching routines are easy to start and easy to drop. The app had to make the habit stick.
The problem
People tried a session or two, then forgot about the app. The upgrade path was unclear.
01
A first session in under a minute
A short onboarding that starts a routine right away.
02
Small wins, every day
Streaks and progress that make coming back feel good.
03
A fair upgrade
Clear moments to subscribe, shown after people get value.
project-stretchio-a.png
project-stretchio-b.png
What I delivered
- Onboarding
- Routine player
- Progress and streaks
- Paywall
- Mobile UI